Get found when buyers search, and when they ask AI what to buy
Buyers don't only search Google anymore. They ask ChatGPT, Perplexity and Google's AI tools for recommendations, comparisons and answers. That changes how businesses need to market themselves. We help you appear where your buyers are looking, whether they type a search into Google or ask an AI tool for the answer.
Ooda Consulting does SEO and answer engine optimisation for Australian SMEs. That means ranking in Google, and giving ChatGPT, Perplexity, Copilot and Gemini the clear, structured information they use when a buyer asks them for a recommendation. Both jobs, not one.
Ranking is no longer the whole job
For years, getting found meant getting onto the first page of Google. That's still important, but it's no longer the only way buyers discover a business.
A potential customer might now ask ChatGPT which providers offer a particular service, use Perplexity to compare options, or read an AI-generated summary before they ever visit a search result.
The challenge is that you don't control which businesses those tools recommend. They look for clear, useful and credible information about a business, its services and its expertise, then use that information to answer the question.
So marketing now has two jobs: help people find you when they search, and give search engines and AI systems enough useful information to understand why you are relevant.
What we do
SEO
We improve your visibility in traditional search by targeting the topics, questions and search terms your buyers actually use.
AEO
We create and structure content that gives AI systems clear, useful information they can use when answering questions about your industry, services and expertise.
Content That Answers Real Questions
We identify the questions your buyers ask before they contact you and turn them into useful content that demonstrates your knowledge and gives people a reason to trust you.
Authority and Credibility
We build the signals that help establish your business as a credible source, including useful expertise, relevant content and the connections between your website and other trusted sources.
Social Media and Distribution
We turn your expertise into useful social media content and get it in front of the people you want to reach. From LinkedIn to other relevant social channels, we help you build visibility, stay top of mind and drive people back to your business.
Measure and Improve
We track what's bringing people to you, where your visibility is improving and what content has the potential to perform better, then use that information to guide what we do next.
Common questions
What is AEO?
Answer engine optimisation. It is the work of giving AI assistants like ChatGPT, Perplexity and Copilot clear, accurate, well-structured information about a business, so they name it correctly when someone asks them a question it should answer.
Is AEO different from SEO?
Partly. Both need a crawlable, well-structured site with genuinely useful content. AEO adds structured data that matches what is on the page, direct answers written to be quoted, and consistency between the website and every profile that mentions the business.
Can you guarantee ChatGPT will recommend us?
No. Nobody controls what an AI assistant says, and anyone claiming otherwise is selling something. What can be done is give those systems accurate, specific, well-structured information, then measure whether the business gets named and correct it when it does not.
How do you measure whether this is working?
First-party data: the Generative AI report in Google Search Console, the AI Performance report in Bing Webmaster Tools, AI referral traffic in analytics, and a monthly panel of the same prompts run across each assistant to check whether the business is named and described correctly.
How long before we see results?
Indexing changes register in days. Visibility in search and AI answers usually takes two to three months to move, longer in competitive categories. Anyone promising faster is either lucky or guessing.
Help the right customers find your business
Talk to us about improving your visibility in Google, AI search tools and the social channels your customers use.