HubSpot built around your process, not the other way round
Most HubSpot instances are underused rather than badly built. The licence covers far more than the business ever turned on.
Ooda Consulting rebuilds HubSpot around how a business actually sells. Most instances are underused rather than badly built, so the work is usually architecture, automation and reporting rather than migration. Michelle Carey has 10 years implementing and administering HubSpot, most recently as Enterprise CRM Lead for a national healthcare group.
You're paying for a platform and using a contact list
Deals sit in stages nobody agreed on. Marketing and sales report different numbers because they're counting different things. Automation exists but nobody trusts it, so people work around it. Reporting takes a manual export because the data model doesn't match how you actually sell.
None of that is a HubSpot problem. It's a translation problem: business process into platform architecture.
What we do
CRM Architecture
Business process translated into scalable HubSpot architecture across Sales, Service, Marketing, Content and Operations Hubs.
Optimisation
Existing instances audited and rebuilt where the data model has drifted from how the business runs.
Automation
Workflows that people trust and use, rather than ones they work around.
Reporting
Dashboards built on a data model that matches how you sell, so exports stop being necessary.
Integration
HubSpot connected to Odoo and the rest of the stack, so records stay in one shape.
Administration
Ongoing super admin support, or training your team to run it themselves.
HubSpot rarely fails because of the software. It fails when the pipeline, properties and reporting were set up for a different sales process from the one the team runs. Fix that, and the tools you already pay for start earning their place.
Common questions
Do we need to replace HubSpot?
Usually not. Most of the problems we are called in for are architecture and adoption, not the platform. Replacing it moves the same unresolved process questions to a new tool.
Can HubSpot and Odoo work together?
Yes. HubSpot handles the sales and marketing relationship, Odoo handles the order, stock, delivery and invoice. We connect them so a record does not change shape when it crosses between them.
Which HubSpot hubs does Ooda work across?
Sales, Service, Marketing, Content and Operations. Michelle is HubSpot Academy certified across Super Admin, Marketing Hub, Sales Hub and RevOps.
Can you train our team to run it themselves?
Yes. Ongoing super admin support and handover training are both options. Most clients want the architecture built once properly and then to run it in-house.
Get more from HubSpot
Talk to us about improving your HubSpot setup, automating everyday tasks or getting support for your team.